D2C underwear brand TomboyX raises $18 million from Craftory
TechCrunch D2C underwear brand TomboyX raises $18 million from Craftory
Posted by: TechCrunch
Posted on: 5/14/2019
TomboyX, a direct to consumer, gender-neutral underwear brand, has today announced the close of an $18 million Series B funding round led by Craftory. With this deal, Craftory becomes TomboyX’s majority shareholder.
TomboyX develops gender-neutral, size inclusive underwear at a relatively affordable price point.
The company started when cofounder Fran Dunaway struggled to find herself a Robert Graham-style button down shirt. Tomboy X originally started selling fun, dress shirts that fit all body types, and eventually transitioned to underwear and swimwear.
The D2C startup offers sizes from XS to 4XL and the classic TomboyX briefs start at $20/pair.
The company raised $4.3 million in Series A financing last year, which brings total funding to more than $25 million.
Here’s what cofounders Fran Dunaway and Naomi Gonzalez had to say in a prepared statement:
We are very excited to collaborate with the team at The Craftory as we continue in our mission to design inclusive and gender-neutral underwear for our diverse global audience. We are confident that their expertise in branding and consumer goods will complement our own creativity and disruption of traditional products.
As part of the deal, Craftory directors will join the board of directors alongside Pauline Brown, lead investor for TomboyX’s Series A round.