Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction that takes place across the open internet. Although programmatic is growing year over year, independent ad tech players are increasingly fighting over the remaining crumbs while the walled gardens cut... Continue reading »
The post The Walled Gardens Are Eating Open Programmatic – Here’s How They Do It appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 5/17/2019
BACK TO ISSUE