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It’s time for marketers to ditch outdated metrics like reach and impressions

Smart Insights It’s time for marketers to ditch outdated metrics like reach and impressions

Rather than stubbornly sticking with broad strategies aimed at increasing general awareness, marketers can make an impact by embracing a targeted approach via 'relevant awareness' More than 40 brands purchased and ran national television spots that aired during the 2019 …..

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Posted by:Smart Insights
Posted on:  5/21/2019

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