The
Daily Data

One of the most discouraging email marketing metrics for any marketer is the open rate. After spending hours crafting the perfect subject line, designing compelling content, and ensuring everything looks just right, it can feel like a personal rejection when your emails go unopened by a portion of your list. But instead of viewing non-opens…

The post The Psychology of “Not Opening”: What Non-Opens Can Tell You About Your Audience appeared first on Benchmark Email.