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Apple’s Attribution Fix For Safari Explained

AdExchanger Apple’s Attribution Fix For Safari Explained

When it comes to ad tracking in Safari, Apple usually taketh away. But sometimes Apple giveth advertisers a little something. Meet privacy-preserving ad click attribution for the web. Think of it as Apple throwing a bone to advertisers who need a way to measure the effectiveness of their ads in Safari, which is where tracking... Continue reading »

The post Apple’s Attribution Fix For Safari Explained appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  5/24/2019

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