Datorama, the Salesforce marketing analytics platform, launched an app marketplace Thursday where companies can list new automated data products. AT&T’s Xandr ad unit has one app in the marketplace at launch, which pulls data from the AppNexus demand-side platform (DSP) into Datorama, so it can be analyzed alongside other DSP or ad platform campaign data,... Continue reading »
The post Datorama Opens App Developer Marketplace For Ad And Measurement Tools appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 5/23/2019
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