The
Daily Data

The old workhorse of email marketing still delivers: it has one of the highest ROIs of any marketing channel, on average, $42 for every dollar spent. But it can always be better. Artificial intelligence (AI) has been a significant driving force in optimizing and automating email marketing, including tasks such as scheduling, personalization, A/B testing,…

The post How AI-Driven Sentiment Analysis Improves Email Copy appeared first on Benchmark Email.