Google advertisers have witnessed a steady climb in cost-per-click (CPC) in recent years. Across the board, search advertising is becoming more expensive. In 2024, 86% of industries saw higher CPCs compared to the previous year, with an average jump of about 10% year-over-year. The average CPC reached £3.40 (up from £3.08 the year before) and […]
<p>The post Why are Google Ads CPCs increasing? first appeared on PPC Hero.</p>
Posted by:PPC Hero
Posted on: 7/7/2025
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