The
Daily Data

Google advertisers have witnessed a steady climb in cost-per-click (CPC) in recent years. Across the board, search advertising is becoming more expensive.  In 2024, 86% of industries saw higher CPCs compared to the previous year, with an average jump of about 10% year-over-year. The average CPC reached £3.40 (up from £3.08 the year before) and […]

<p>The post Why are Google Ads CPCs increasing? first appeared on PPC Hero.</p>