What even is the difference between a DSP and SSP anymore? Google Ad Manager (GAM), which is Google’s sell-side business, is reportedly pursuing direct deals with the buy side – the implication being that demand-side platforms, including Google’s own DV360, would be cut out. How do we know? The Information recently dropped a juicy scoop about […]
The post With GAM Going Direct To Buyers, SPO Is The New Normal appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 9/9/2025
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