The
Daily Data

From Google reliance to Microsoft Ads innovation, advertisers must embrace multi-platform strategies. Advertising, at its core, is about connecting people with valuable products and services. It’s the act of calling attention to something to attract interest, engagement, and sales. In practice, however, the industry has evolved into a highly complex auction where billions of dollars […]

<p>The post Rethinking Paid Search: Diversification as the Future of Fair Advertising first appeared on PPC Hero.</p>