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Amazon To Acquire Sizmek Ad Server And DCO Business

AdExchanger Amazon To Acquire Sizmek Ad Server And DCO Business

Updated at 11:50 EDT Amazon announced on Friday that it will buy Sizmek's ad server business and dynamic content optimization (DCO) solution, following a two-month sales review since Sizmek declared bankruptcy in March. The deal would give Amazon the second-largest ad server footprint, trailing Google, and has important implications for Amazon’s advertising ambitions and the... Continue reading »

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Posted by:AdExchanger
Posted on:  5/31/2019

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