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How ‘De-Influencing’ and the Dupe Economy Became Beauty’s New Performance Engine

ClickZ How ‘De-Influencing’ and the Dupe Economy Became Beauty’s New Performance Engine

Beauty marketing once depended on high-production content and curated influencer campaigns. Those tactics may still create visibility, but they no longer dictate growth. TikTok has redefined what influence looks like. The content now generating the strongest results is unfiltered, skeptical, and centered on one question: does the product work when tested on camera? Two creator-led https://www.clickz.com/wp-content/uploads/2025/11/iStock-2237221181.jpg

The post How ‘De-Influencing’ and the Dupe Economy Became Beauty’s New Performance Engine appeared first on ClickZ.

Posted by:ClickZ
Posted on:  11/19/2025

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