When Snap first acquired Placed in 2017, it teased the prospect of proving to buyers how Snap Ads translate into store visits and real-world results. Yet over the next two years, before Snap sold Placed to Foursquare last week, Snap never highlighted the Placed technology in its pitch to media buyers; Placed was never integrated... Continue reading »
The post Snap And Placed: An Acquisition That ‘Slipped Through The Cracks’? appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 6/5/2019
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