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Google’s UCP Checkout Brings New Tradeoffs For Retailers via @sejournal, @MattGSouthern

Search Engine Journal Google’s UCP Checkout Brings New Tradeoffs For Retailers via @sejournal, @MattGSouthern

Google's AI Mode checkout aims to reduce friction, but retailers question what it means for brand control, cross-sells, and customer data.

The post Google’s UCP Checkout Brings New Tradeoffs For Retailers appeared first on Search Engine Journal.

Posted by:Search Engine Journal
Posted on:  1/12/2026

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