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Google Ads Performance Max A/B Testing Assets

Search Engine Roundtable Google Ads Performance Max A/B Testing Assets

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset group to find out which creative combination works best for your Performance Max campaign.

Posted by:Search Engine Roundtable
Posted on:  1/12/2026

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