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TikTok Turns to Pixels to Show Advertisers What Happens Beyond Its Walled Garden

Adweek Feed TikTok Turns to Pixels to Show Advertisers What Happens Beyond Its Walled Garden

The app’s new Off-site Performance Analysis tool aims to quantify sales that occur far from TikTok Shop and TikTok ads.

Posted by:Adweek Feed
Posted on: 1/20/2026

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