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Google Ads Journey-Aware Bidding, Expands Smart Bidding Exploration & Budget Pacing

Search Engine Roundtable Google Ads Journey-Aware Bidding, Expands Smart Bidding Exploration & Budget Pacing

Google Ads announced it is expanding both Smart Bidding Exploration and budget pacing. Smart Bidding Exploration beta for Performance Max with product feeds and Shopping campaigns will launch in few weeks and budget pacing in Search and Shopping campaigns is rolling out in the coming months.

Posted by:Search Engine Roundtable
Posted on:  5/8/2026

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