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Google Ads Primary Conversion Actions May Be Used For Enhance Predictions

Search Engine Roundtable Google Ads Primary Conversion Actions May Be Used For Enhance Predictions

Google updated a number of its Google Ads help documentation to say "Primary conversion actions not used for optimization may be used to enhance predictions." It is not clear if this is a change in what is actually happening or just a clarification to the Google help documentation about what was happening already.

Posted by:Search Engine Roundtable
Posted on:  5/18/2026

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