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A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols

Adweek Feed A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols

As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and transact online.

Posted by:Adweek Feed
Posted on:  5/28/2026

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