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Google Ads Appeals Limits Set To 6 Months

Search Engine Roundtable Google Ads Appeals Limits Set To 6 Months

Google Ads updated its appeals guidelines and documentation yesterday afternoon to say you can no longer appeal a Google Ads violation if that violation is older than 6 months. Google wrote, "Starting July 21, 2026, the option to appeal a policy decision directly from your Google Ads account will not be available for policy decisions made more than 6 months prior."

Posted by:Search Engine Roundtable
Posted on:  7/22/2026

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