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Google Ads & AI Max New Experimentation & Planning Features

Search Engine Roundtable Google Ads & AI Max New Experimentation & Planning Features

Google announced it is rolling out new experimentation and planning capabilities in Google Ads and AI Max. There are new A/B test capabilities, brand and location parameters options and new Performance Planner predictions.

Posted by:Search Engine Roundtable
Posted on:  8/21/2026

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