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Amazon’s Marketing Takeover for Back-to-School Includes Gatorade, SharkNinja, and Michael Kors

Adweek Feed Amazon’s Marketing Takeover for Back-to-School Includes Gatorade, SharkNinja, and Michael Kors

The e-commerce giant aims to reach Gen Z, including a block party and concert at the University of Wisconsin.

Posted by:Adweek Feed
Posted on: 8/27/2026

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