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AI Isn’t Killing Marketing Accountability, It’s Exposing Who Never Had It via @sejournal, @gregjarboe

Search Engine Journal AI Isn’t Killing Marketing Accountability, It’s Exposing Who Never Had It via @sejournal, @gregjarboe

When Meta's ad AI altered approved creative without warning, it exposed a deeper problem: marketing teams rarely define who owns AI mistakes after sign-off.

The post AI Isn’t Killing Marketing Accountability, It’s Exposing Who Never Had It appeared first on Search Engine Journal.

Posted by:Search Engine Journal
Posted on:  8/28/2026

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