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Google Ads Explains Difference With Search Terms Match Type (Keywords)

Search Engine Roundtable Google Ads Explains Difference With Search Terms Match Type (Keywords)

Ginny Marvin, the Google Ads Liaison, explained why the Google Ads interface has two different metrics named search terms match type. One is named "Search terms match type" and the other is named "Search terms match type (Keywords)."

Posted by:Search Engine Roundtable
Posted on:  11/4/2026

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