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Google Ads PMax Campaigns May Filter Out Navigational & Brand Queries

Search Engine Roundtable Google Ads PMax Campaigns May Filter Out Navigational & Brand Queries

Google Ads updated its How Performance Max interacts with other campaigns in your account help document to add a new section on how "Performance Max campaigns may also filter out navigational or brand-specific search queries to prioritize serving them through dedicated Search campaigns."

Posted by:Search Engine Roundtable
Posted on:  11/3/2026

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