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The Rise And Fall And Rise Of The Global CMO

AdExchanger The Rise And Fall And Rise Of The Global CMO

For decades, the global CMO role has been the pinnacle of the marketing career pyramid, because the largest brands, like Mars, Coca-Cola and Unilever, needed a single executive to oversee content and messaging across the portfolio. But the days of the global CMO may be nearing an end. Coca-Cola scrapped its global CMO role late... Continue reading »

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Posted by:AdExchanger
Posted on:  7/15/2019

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