For decades, the global CMO role has been the pinnacle of the marketing career pyramid, because the largest brands, like Mars, Coca-Cola and Unilever, needed a single executive to oversee content and messaging across the portfolio. But the days of the global CMO may be nearing an end. Coca-Cola scrapped its global CMO role late... Continue reading »
The post The Rise And Fall And Rise Of The Global CMO appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 7/15/2019
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