PreciseTarget publicly launched its first retail audience data segments on LiveRamp on Friday. PreciseTarget ingests audience and transaction data from more than 200 retail partners, primarily brick-and-mortar companies. It then anonymizes the data and packages audiences based on taste affiliations, like men who wear mid-priced vacation clothing or women who purchase expensive cosmetics. General taste... Continue reading »
The post PreciseTarget Exits Stealth Mode With Aggregated Retail Data Solutions appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 7/19/2019
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