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PreciseTarget Exits Stealth Mode With Aggregated Retail Data Solutions

AdExchanger PreciseTarget Exits Stealth Mode With Aggregated Retail Data Solutions

PreciseTarget publicly launched its first retail audience data segments on LiveRamp on Friday. PreciseTarget ingests audience and transaction data from more than 200 retail partners, primarily brick-and-mortar companies. It then anonymizes the data and packages audiences based on taste affiliations, like men who wear mid-priced vacation clothing or women who purchase expensive cosmetics. General taste... Continue reading »

The post PreciseTarget Exits Stealth Mode With Aggregated Retail Data Solutions appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  7/19/2019

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