Ascential, the company that owns the Cannes Lions festival and MediaLink, just bought a slice of the ad tech ecosystem with a 35% stake in marketing analytics company Jumpshot. The investment, worth $60.8 million, values Jumpshot at nearly $173 million. What does the parent company of ad land’s favorite international get together want with a... Continue reading »
The post Cannes Lion Parent Ascential Invests In Marketing Analytics Firm Jumpshot appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 7/22/2019
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