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In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, ...
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Much has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Fe...
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In this unprecedented time, B2B content marketing strategist Megan Thudium presents the top three natural ways that companies ca...
Personas, Journey mapping, AB testing, VoC or NPS: Which Digital Marketing Optimization techniques do you use? From our research...
Our Pulse Survey insights into marketing budgets, impact on martech, favorite technologies, and an early peek into CMOs’ strat...
From better customer service to reliability and security, we look at some key benefits cloud technology offers to the retailers ...
SockSoho is a direct-to-consumer brand that aspires to become the “Uniqlo of India.” The company launched sales ten ...
Reliance Retail, India’s largest retail chain, has found a much simpler way to expand its dominant position in the country: Ac...