Google Ads Tests Subtitle Or Headline Links
Google Ads is testing showing a hyperlinked subheadline or subtitle below the main headline or title of your Google Ads. PPC hu...
Google tightens its ad misinformation policies ahead of the election
Google has announced it’s strengthening its ad policy in an attempt to counter inaccurate information ahead of the No...
What brands need to do if they want to break up with Facebook
With more than 90 major advertisers and counting announcing plans to dump Facebook, a significant question lingers: Where will b...
B2B Marketing News: How B2B Events Are Changing, Consumers Switch Brands During Pandemic, & New B2B Micro-Segmentation Data
Study: Most Americans Permanently Changing Brands During Pandemic 45 percent of U.S. consumers have switched at least one b...
Marketer’s guide to data-driven marketing attribution
James Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to...