Google Ads API Version 8.0 Now Available
Google has released version 8.0 of the Google Ads API that includes a ton of new features including cross-account bidding strate...
Exact Match Keywords Are Not Selected In Google Ads; It's Likely About Eligibility
Google was asked in what case will Google not select an exact match of a keyword versus a close matching keyword in the campaign...
Digital Agency Croud Eyes US Expansion as M&A Hunt Begins
Digital marketing agency Croud is set to go on a merger and acquisitions (M&A) hunt with the appointment of Amit Khanna, an ...
Product recommendations are not “one size fits all”
A good customer experience provides differentiation for ecommerce as traditional shops reopen The post Product recommendations a...
RSA spins off fraud and risk intelligence unit as Outseer
RSA Security has spun out its fraud and risk intelligence business into a standalone company called Outseer that will double dow...