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Google Ads Moves From Last Click To Data Driven Attribution (DDA) For Conversion Actions

Search Engine Roundtable Google Ads Moves From Last Click To Data Driven Attribution (DDA) For Conversion Actions

Posted by: Search Engine Roundtable
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Google announced yesterday that Google Ads is moving away from last-click. Instead the data-driven attribution (DDA) will soon be the default attribution model for all new Google Ads conversion actions, Google said. In addition, Google is removing the data requirements & adding support for all conversion action types to be able to use DDA.