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Google Ads & Google Analytics Data Controls Update

Search Engine Roundtable Google Ads & Google Analytics Data Controls Update

Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to "simplify data controls and remove redundant settings between Google Analytics and Ads, we are planning to consolidate controls based on where the data is used."

Posted by:Search Engine Roundtable
Posted on:  4/14/2026

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