Linear TV may provide massive reach, but WD-40 had a particular audience in mind for its most recent campaign: a subset of millennial workers with jobs in hands-on industries. And so WD-40 turned to connected TV, focusing on a branding message celebrating “doers.” Executing its branding campaign programmatically allowed WD-40 to target that high-level message... Continue reading »
The post No Spray-And-Pray: WD-40’s CTV Campaign Reaches Younger "Doers" appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 7/22/2019
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