Advertisers of all stripes are rethinking their ad measurement and attribution strategy. Signal loss and all that. But the burst of new incrementality testing models, in-housing programs, multitouch attribution and... Continue reading »
The post Why The Next Big Bet On Attribution May Be To … Spend Less On Attribution appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 11/29/2022
Establishing a Brand Connection: Your Biggest 2023 Email Marketing Objective
I shopped in-person and online at Fabletics to see if the brand's brick-and-mortar expansion makes sense. I loved the fitting rooms and modern aesthetic of the store.
Cyber Monday broke records this year, with almost $12 billion in US sales
BACK TO ISSUE